In order to incorporate the new unique HNCS and DAC features we
have developed a custom Hasselblad raw le format called 3FR. It
is designed to ensure that images captured on Hasselblad digital
products are quickly, eectively and safely stored on the available
media. This le format includes lossless image compression, which
reduces the required storage space by 33%. The 3FR le denes the
colors in the Hasselblad RBG color space with its out-of-the-box
quality, and used in conjunction with FlexColor or Phocus, it re-
moves both the need for experimenting with dierent color proles
to obtain optimal colors and the need for selective color correc-
tions.
DNG workflow
3FR les can also be converted into Adobe’s raw image format DNG
(‘Digital NeGative’), bringing this new technology standard to the
professional photographer for the rst time. In order to utilize DAC
and optimize the colors of the DNG le format, conversion from 3FR
must take place through FlexColor or Phocus. The DNG le format
enables raw, compressed image les to be opened directly in Adobe
PhotoShop. Hasselblad image les carry a full set of metadata, in-
cluding capture conditions, keywords and copyright, facilitating
work with image asset management solutions.
Instant Approval Architecture
Limitless digital image capture loses some of its potential if the
photographer cannot quickly review and select the best images to
present to the client. Building on the success of its Audio Exposure
Feedback technology, Hasselblad has created Instant Approval
Architecture (IAA), an enhanced set of feedback tools, designed to
liberate the photographer to focus on the shoot rather than the
selection process. IAA triggers audible and visual signals for each
image captured, notifying the photographer immediately of its
classification status. The information is recorded both in the file
and in the file name, providing a quick and easy way to classify
and select images, in the eld or in the lab. The Hasselblad CFH is
fully integrated with the Hasselblad Instant Approval Architecture,
bringing automated image classication into your digital workow
from the split second of capture. IAA is a Hasselblad trademark and
Hasselblad has a patent pending on the invention. Large enhanced
OLED displays on the new Hasselblad products provide a realistic,
high quality and perfect contrast image view, even in bright sun-
light, to allow instant on-site image approval.
Three modes of operation and storage
Optimum portability and image storage are critical for the profes-
sional photographer. The Hasselblad CFH oers a choice of storage
devices: portable CF cards, the exible ImageBank -II or a computer
hard drive. With these three operating and storage options, you are
able to select a mode to suit the nature of the work in hand, whether
in the studio or on location.
“Instant” user interface
The Hasselblad CFH is operated via an easy-to-use user interface,
utilizing a series of “instant” one-button-click operations including
instant capture, instant browse, instant approval, instant zoom,
and instant image info.
FlexColor and Phocus workflow
FlexColor and Phocus oer an image processing workow with the
highest degree of control for the studio as well as location photog-
rapher. There is a selection of tools that speeds up professional level
workow. FlexColor runs natively on both Macintosh and Windows
computers and both applications are licensed to allow you to pro-
vide free copies for all your co-workers and production partners.
Please see the Hasselblad website – www.hasselblad.com – for the
latest updates on CFH backs complete with full explanations of IAA,
DNG, HNCS, DAC and all the other features that make it the obvious
choice for the H2F.
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